Hi, I'm Regina Shigapova
A product designer with an architectural background, focused on systems, clarity, and craft
[case studies]
2019-2026
VDB · 2026
Ring Creator
A white-label ring builder for Shopify and WooCommerce retailers. Lets their customers pick a stone, choose a setting, and complete a custom ring directly on the storefront
VDB · 2026
Ring Creator
A white-label ring builder for Shopify and WooCommerce retailers. Lets their customers pick a stone, choose a setting, and complete a custom ring directly on the storefront
01
VDB · 2019–2026
White Label System
A white-label framework for jewelry retailers to launch fully branded apps under their own name. Built from scratch across 300+ screens, it enabled 150+ retailer launches and reduced client deployment from months to days
VDB · 2019–2026
White Label System
A white-label framework for jewelry retailers to launch fully branded apps under their own name. Built from scratch across 300+ screens, it enabled 150+ retailer launches and reduced client deployment from months to days
02
ZeroCrowds · 2025
Zero Crowds
An adventure travel marketplace for athlete-hosted experiences. Sole designer: brand identity, design system, and full platform across web and mobile
ZeroCrowds · 2025
Zero Crowds
An adventure travel marketplace for athlete-hosted experiences. Sole designer: brand identity, design system, and full platform across web and mobile
03
[experience]
2019-2026
[experience]
2019-2026
Virtual Diamond Boutique
Jewelry tech platform
Senior Product Designer
2019 — Present
30,000+ users · 150+ retailer launches · 15+ products
See detailsZeroCrowds
Adventure travel marketplace
Product Designer
2025 · Part-time
Sole designer · brand · system · full platform
See detailsCanary
Industrial safety · AI
Product Designer
2021 — 2025 · Part-time
Sole designer · brand · dashboards · website
See details[about]
Trained architect. Systems thinker. Beauty in everything.
Design is not only a profession for me. It's a way of seeing the world. I find beauty in everything: in imperfection as much as in precision, in a crumbling wall as much as in a perfect grid. Before digital products, I spent sixteen years in art and architecture, drawing, building, and learning that beauty and function are never separate. For the last seven years I've been doing the same thing in product design.
Background
- 4yrs
Art school
- 6yrs
Architecture master's
- 6yrs
Architecture practice
- 7yrs
Product design
My foundation
Expertise
[about]
Trained architect. Systems thinker. Beauty in everything.
Design is not only a profession for me. It's a way of seeing the world. I find beauty in everything: in imperfection as much as in precision, in a crumbling wall as much as in a perfect grid. Before digital products, I spent sixteen years in art and architecture, drawing, building, and learning that beauty and function are never separate. For the last seven years I've been doing the same thing in product design.
Background
- 4yrs
Art school
- 6yrs
Architecture master's
- 6yrs
Architecture practice
- 7yrs
Product design
My foundation
01 · Craft
Trained eye
Four years of art school, six in architecture. Drawing, painting, sculpture, composition: years of making things by hand, with my eyes. That became a skill, a profession, and now just the way I am.
02 · Structure
Systems thinker
Six years in architecture: real buildings, still standing. Seven in product: design systems, white-label, B2B at scale. Both require holding a whole system in your head while designing every part of it.
03 · Tools
Always learning
I get excited when something new comes along. Figma is my main tool, but I pick up new ones when they're useful. Vibe coding and AI tools are part of my workflow now, and there's always something next.
Expertise
Design systems
Component libraries, design tokens, style guides, patterns, and icon systems: built from scratch, shipped to production
Complex B2B/B2C flows
Multi-step workflows, configuration tools, and data-heavy interfaces: for both professional users and first-time consumers
Visual design
Typography, layout, color, iconography, composition, and visual hierarchy. Design that holds up at every scale and guides the user without effort
0-to-1 product design
From brief to shipped product: research, strategy, information architecture, UI, and handoff. Comfortable with ambiguity and product decisions
White-label architecture
One design system, multiple brands, different business rules. Tokens and components structured to adapt without rebuilding
AI-assisted design
Exploring ideas, research, UX copy, prototyping, image generation, and vibe coding. A working tool at every stage
[contact]
Beauty is everywhere. Design is how it finds form. Let's talk.
I'd love to work with people who care:
about the product, about the craft, and about each other. Based in Amsterdam, open to remote work.